Examples of Viral Marketing

Like the previous post I'm going to talk about viral marketing and what it means. Just in case it was missed on the last post.

The clearest definition of Viral Marketing can be explained like this:

marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.

So here are some examples of Viral Marketing.



Now for this one it uses the popularity of the Numa Numa guy whom became a youtube sensation a little while back in order to promote the Geico Brand. Its subtle but he's there.



Tiger Woods and EA Sports created this viral video in response to a Gammers comment about a Glitch the game had. Obviously, it wasn't.



This is an interesting one, using hip-hop music in the style of comedy of Lonely Island to sell you their car. If you don't know who lonely island is then you can look them up later!

So those are just some examples of Viral Marketing. I have one question to ask before I close. While watching any one of these three ads...where you entertained, did you feel the need to buy in, or at the very least wanted to show your friends these awesome videos? Exactly!

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