A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity.
So what does that mean for you as a small business owner?
Let say you have an ad in the paper for your business. And Your Marketing Goal is to engage your potential clients. A QR code could be linked in to your Facebook Page, Which will automatically take them to a 'Like' Button.
Now once you have them on your Facebook Page again you have a direct link to your clients who you know already like your product or service.
Then using Facebook are able to send them Coupons for sales, or at the very least update them on the latest happenings of your business.
With that very same ad, you can make a direct link to a video message or commercial you might have for your business.
Or you can just direct link them to your web page which includes all of what I just said.
The point is QR Codes connect the user to anything you could possibly imagine to promote your business.
QR Codes are also being used on Business Cards, have you ever been told to go to a web site for a company and you said you'll check it out later? well with a QR Code printed on a business card they won't forget. Just scan and you're instantly there.
One thing to note however some QR Readers on Smart Phones are a little tricky. If you have a video make sure it works on all platforms. Test it out first to make sure it all works.
There's nothing worse then scanning the QR Code and having it take you to a blank page or broken link!
No comments:
Post a Comment