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Viral Marketing - Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart Source: Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart http://www.reelseo.com/unruly-uk-ads-chart/#ixzz1n1LzNG92

I’m in the United Kingdom this week to speak at SES London, which is being held again at The Queen Elizabeth II Conference Centre. I’ll be speaking on Thursday, 23 February, about “Developing a Video Optimisation and Marketing Campaign.”
No, that’s not a typo. On this side of the pond, the Brits spell “optimisation” with an “s” instead of a “z.” In Old Blighty, soccer is called “football.” And British beer is served warm.


Source: Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart

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Social Media Tip of the Day: 20 tips for firms doing Social Media on Christmas Day

Think with you being on social media is a crime? guess again, here are 20 tips for social media during christmas day with you should be doing!

20 tips for firms doing Social Media on Christmas Day

You do have Google Alerts set up for all relevant brand names and topics, yes?
Let people know you’ll be available online
Your site does work on the most popular mobiles and tablets, yes?
Have your FAQ updated and revised with most common/popular questions from this time of year at the top
In everything you put online, think like a consumer. What will they be asking?
Is your online store up and running OK? Do you have emergency contact phone numbers for any technical or PR issues that arise?
Schedule tweets across the day with links to the most commonly asked questions regarding your brands
Are there any relevant online links you can link to? Again, feel free to schedule them
If scheduling Facebook posts via Hootsuite or other tool, remember that it will impact on your Edgerank
Think about the times people will go online – for example, 3pm in the UK is a bad time as most are having dinner – and when your customers are like to be online
Is there anything you have – app for example – that you can encourage people to go to to download with their new tablets/phones/etc? Bonus points if it’s a free download (for example, a client of mine – Whyte & Mackay have a SatNav voice from a Scotsman that they make available as a free download for TomTom users)
Schedule some tweets wishing a Merry Xmas to the people who have been key helps or influencers to you over the year
Have a reply policy in place covering the most expected comments from consumers
Let people know in your biogs for Twitter and your latest Facebook updates – that you might not reply as promptly as normal but that you will reply (give them an ETA if you want.)
Check a few times throughout the day when you get a quiet moment. Having a properly set-up smartphone can be a gift for this as you can check things in the car (as long as you aren’t driving)
Remember, the odds are that if people are mentioning you for help or to moan about an issue, they just want you to resolve it quickly so they can get back to the fun stuff
Try not to post if you’ve had too much of the Christmas spirit (or any other kind of spirit) – a drunken tweet could cause the issues you are trying to avoid
As it’s Christmas, why not wish your competitors a Merry Xmas? After all, the British and Germans could do it during war. Also, the odds are they’ve taken Xmas off, so why not monitor their timelines/mentions and help people out if you can. It may get you customers in the long run…
Remember, many people will be watching TV with their laptop/mobile as their second screen for tweeting. Feel free to join in the chat if you have time
Have fun. Yes, it’s work but you can enjoy work you know
With a bit of planning and scheduling, there’s no reason to be chained to the keyboard all day long, but you should check in to make sure your customers are happy. After all, it’s the season of giving and it’s your place to give customer satisfaction and happiness.

Source: Original Article

Online Video Marketing Tip of the Day: Christmas Edition!

First, Happy holidays one and all! Hope everyone is having a very merry christmas!

Now on to some business!

Recently I noticed an increase of people using Digital Picture frames to engage and promote stores
promotional advertising. I then came across this little blurb which made a top 9 innovative and promotional ideas for small business!

DIGITAL PICTURE FRAMES
If a picture is worth a thousand words then digital picture frames are worth millions. Well, they could be worth that to you, anyway. They have been on the market for years, but only recently have begun selling well for Father’s Day and Christmas. For much less than a hundred dollars you can set a digital picture frame on your sales counter. You can either take your own sales pictures hyping your services and products or have a professional video production company make a nice video that will sell for you either with sound or without sound. The same video production (in an altered format) can be used for distribution on DVD and the internet. You can also use the Digital Picture Frames as a poor man’s kiosk to sell individual products. Video and photos are stored on a basic memory disk just like you use in a digital camera.


Source: 9 Innovative and Promotional Ideas for Video http://www.reelseo.com/9-innovative-promotional-ideas-for-video/#ixzz1hZ5kBv5N
©2008-2011 ReelSEO.com Online Video Guide

Online Video Marketing Tip of the Day:

Optimizing Videos for Search Engines

Optimize not only for video search engines, but also for content search engines. A good approach would be to use meta tags for the content (text) of the page where your video is placed.
Give relevant names to your videos. It's highly improbable that your video will show up in the SERPs if it is called "12032002.mov" rather than "XYZ- antivirus-demo.mov".
Use keywords in the video titles and their descriptions. Video search engines will find it much easier to index your video files and link it to your web pages.
Use anchor text if you link to the video from other pages of your Web site.
Make sure the video files you submit have the proper extension.
Make it short. Say in 2 minutes what would take a normal person 10 minutes to read on paper (or on a Web page).
SEO professionals recommend creating separate video site maps, which can be submitted to video and content search engines alike. Both kinds of SEs will index these site maps.
Remember to include RSS feeds. Metadata can be inserted here.
Research, measure, test, report and optimize.

Source

Social Media Tip of the Day

Don’t overlook niche social media sites
When people think of social media, they typically think of Twitter or Facebook. But there are literally hundreds (maybe thousands?) of social media networks and sites that you can use to help promote your brand. Jut because a network isn’t huge doesn’t mean it’s not going to impact your social media strategy. Oftentimes targeted niche social sites can bring more targeted traffic to your site than larger sites.

If you’re smart, you can use smaller social networks to help promote your site on other bigger social networks. For example, I’ve written posts on web development that have made it to the front page of Dzone, a social media site for web development. Once the article made it to the front page of Dzone, the attention brought a lot of saves on Delicious, and subsequently made it to the Delicious front page. The delicious front page brought even more traffic, and those Delicious users voted the story up to the Digg front page. So, by simply submitting my site on a smaller niche news site with a great headline, I managed to make it to the coveted homepages of both Digg and Delicious.

Source

Online Video Marketing Tip of the Day:

#3: Include your URL in your video

When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure.

Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move!

Source

Social Media Tip of the Day

Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website.

(Source: The Next Web)

Social Media Tip in a Minute - Starting Small for Small Business

#TechTalk4HamOnt - Set Design - 3D Animation - For NewsClipTV (Work in Progress)

Couch Potato - Television Review - Walking Dead Series

Google Analytics Launches In-Depth Flow Visualizations

"Google Analytics is about to get a whole lot more visual, thanks to the launch of a new feature, Flow Visualizations.

The new feature was announced by Google SVP of ads Susan Wojcicki at the Web 2.0 Summit in San Francisco. It will launch later today for all Google Analytics users."

- Mashable

Read more!

Following Brands on Twitter Increases Purchase Intent [STUDY]

People who follow brands on Twitter are more likely to both buy and recommend those brands’ products, according to a recent study of online consumer behavior.

The study, conducted by Constant Contact and research firm Chadwick Martin Bailey, analyzed the behavior of 1,491 consumers ages 18 and older throughout the U.S., and revealed a number of details about how people interact with brands on the world’s beloved 140-character social network

To read more click here!

QR Marketing

What the heck is a QR Code you ask? well it is again best described as

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity.

So what does that mean for you as a small business owner?
Let say you have an ad in the paper for your business. And Your Marketing Goal is to engage your potential clients. A QR code could be linked in to your Facebook Page, Which will automatically take them to a 'Like' Button.

Now once you have them on your Facebook Page again you have a direct link to your clients who you know already like your product or service.

Then using Facebook are able to send them Coupons for sales, or at the very least update them on the latest happenings of your business.

With that very same ad, you can make a direct link to a video message or commercial you might have for your business.

Or you can just direct link them to your web page which includes all of what I just said.

The point is QR Codes connect the user to anything you could possibly imagine to promote your business.

QR Codes are also being used on Business Cards, have you ever been told to go to a web site for a company and you said you'll check it out later? well with a QR Code printed on a business card they won't forget. Just scan and you're instantly there.

One thing to note however some QR Readers on Smart Phones are a little tricky. If you have a video make sure it works on all platforms. Test it out first to make sure it all works.
There's nothing worse then scanning the QR Code and having it take you to a blank page or broken link!

Examples of Viral Marketing

Like the previous post I'm going to talk about viral marketing and what it means. Just in case it was missed on the last post.

The clearest definition of Viral Marketing can be explained like this:

marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.

So here are some examples of Viral Marketing.



Now for this one it uses the popularity of the Numa Numa guy whom became a youtube sensation a little while back in order to promote the Geico Brand. Its subtle but he's there.



Tiger Woods and EA Sports created this viral video in response to a Gammers comment about a Glitch the game had. Obviously, it wasn't.



This is an interesting one, using hip-hop music in the style of comedy of Lonely Island to sell you their car. If you don't know who lonely island is then you can look them up later!

So those are just some examples of Viral Marketing. I have one question to ask before I close. While watching any one of these three ads...where you entertained, did you feel the need to buy in, or at the very least wanted to show your friends these awesome videos? Exactly!

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