Showing posts with label Viral Marketing. Show all posts
Showing posts with label Viral Marketing. Show all posts
Wednesday, 30 May 2012
Tuesday, 21 February 2012
Viral Marketing - Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart Source: Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart http://www.reelseo.com/unruly-uk-ads-chart/#ixzz1n1LzNG92
I’m in the United Kingdom this week to speak at SES London, which is being held again at The Queen Elizabeth II Conference Centre. I’ll be speaking on Thursday, 23 February, about “Developing a Video Optimisation and Marketing Campaign.”
No, that’s not a typo. On this side of the pond, the Brits spell “optimisation” with an “s” instead of a “z.” In Old Blighty, soccer is called “football.” And British beer is served warm.
Source: Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart
Check out this Link
No, that’s not a typo. On this side of the pond, the Brits spell “optimisation” with an “s” instead of a “z.” In Old Blighty, soccer is called “football.” And British beer is served warm.
Source: Unruly’s UK Ads Chart Similar, But Different From Global Ads Chart
Check out this Link
Tuesday, 22 November 2011
GiftClip - Unique Gift Ideas - For Her
Looking for a Unique Gift Idea for the special woman in your life? Why not give the most powerful gift of all, Emotion! Create a emotional association with past memories you have captured over the years through photo motion video gift from GiftClip. She'll swell up in tears as when she relives those happy moments you spent together! http://www.GiftClip.ca
Tuesday, 18 October 2011
QR Marketing
What the heck is a QR Code you ask? well it is again best described as
So what does that mean for you as a small business owner?
Let say you have an ad in the paper for your business. And Your Marketing Goal is to engage your potential clients. A QR code could be linked in to your Facebook Page, Which will automatically take them to a 'Like' Button.
Now once you have them on your Facebook Page again you have a direct link to your clients who you know already like your product or service.
Then using Facebook are able to send them Coupons for sales, or at the very least update them on the latest happenings of your business.
With that very same ad, you can make a direct link to a video message or commercial you might have for your business.
Or you can just direct link them to your web page which includes all of what I just said.
The point is QR Codes connect the user to anything you could possibly imagine to promote your business.
QR Codes are also being used on Business Cards, have you ever been told to go to a web site for a company and you said you'll check it out later? well with a QR Code printed on a business card they won't forget. Just scan and you're instantly there.
One thing to note however some QR Readers on Smart Phones are a little tricky. If you have a video make sure it works on all platforms. Test it out first to make sure it all works.
There's nothing worse then scanning the QR Code and having it take you to a blank page or broken link!
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity.
So what does that mean for you as a small business owner?
Let say you have an ad in the paper for your business. And Your Marketing Goal is to engage your potential clients. A QR code could be linked in to your Facebook Page, Which will automatically take them to a 'Like' Button.
Now once you have them on your Facebook Page again you have a direct link to your clients who you know already like your product or service.
Then using Facebook are able to send them Coupons for sales, or at the very least update them on the latest happenings of your business.
With that very same ad, you can make a direct link to a video message or commercial you might have for your business.
Or you can just direct link them to your web page which includes all of what I just said.
The point is QR Codes connect the user to anything you could possibly imagine to promote your business.
QR Codes are also being used on Business Cards, have you ever been told to go to a web site for a company and you said you'll check it out later? well with a QR Code printed on a business card they won't forget. Just scan and you're instantly there.
One thing to note however some QR Readers on Smart Phones are a little tricky. If you have a video make sure it works on all platforms. Test it out first to make sure it all works.
There's nothing worse then scanning the QR Code and having it take you to a blank page or broken link!
Examples of Viral Marketing
Like the previous post I'm going to talk about viral marketing and what it means. Just in case it was missed on the last post.
The clearest definition of Viral Marketing can be explained like this:
So here are some examples of Viral Marketing.
Now for this one it uses the popularity of the Numa Numa guy whom became a youtube sensation a little while back in order to promote the Geico Brand. Its subtle but he's there.
Tiger Woods and EA Sports created this viral video in response to a Gammers comment about a Glitch the game had. Obviously, it wasn't.
This is an interesting one, using hip-hop music in the style of comedy of Lonely Island to sell you their car. If you don't know who lonely island is then you can look them up later!
So those are just some examples of Viral Marketing. I have one question to ask before I close. While watching any one of these three ads...where you entertained, did you feel the need to buy in, or at the very least wanted to show your friends these awesome videos? Exactly!
Follow me on Twitter @ValleytownMedia
Connect with me on Facebook and 'Like' our page for more information on Viral Advertising
Tumblr Blog
Youtube Channel
Paper.Li Updated Daily!
Valleytown Media Website
The clearest definition of Viral Marketing can be explained like this:
marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
So here are some examples of Viral Marketing.
Now for this one it uses the popularity of the Numa Numa guy whom became a youtube sensation a little while back in order to promote the Geico Brand. Its subtle but he's there.
Tiger Woods and EA Sports created this viral video in response to a Gammers comment about a Glitch the game had. Obviously, it wasn't.
This is an interesting one, using hip-hop music in the style of comedy of Lonely Island to sell you their car. If you don't know who lonely island is then you can look them up later!
So those are just some examples of Viral Marketing. I have one question to ask before I close. While watching any one of these three ads...where you entertained, did you feel the need to buy in, or at the very least wanted to show your friends these awesome videos? Exactly!
Follow me on Twitter @ValleytownMedia
Connect with me on Facebook and 'Like' our page for more information on Viral Advertising
Tumblr Blog
Youtube Channel
Paper.Li Updated Daily!
Valleytown Media Website
Monday, 17 October 2011
Viral Marketing
It's hard to understand why any company wouldn't want to throw out the old method
to try a different approach to marketing these days.
Its not enough anymore that you create a commercial for your product anymore, if your commercial doesn't have the ability to go viral it will surly be lost in the shuffle.
Viral Marketing can even be cheaper then your regular commercial marketing, its just a matter of aligning yourself with the right people for writing and executing it with the right team of filmmakers to make it look good or bad depending on which way it goes.
Think of your Viral Ad campaign as this horrible diagram I quickly drew up. Yay Photoshop!
Using various social media network and links, your viral video will spread like a virus through out the web.
Now you're asking, 'well how does that help me?' thats simple within each viral video produced youtube has a nifty little link button where you can 'Call to Action' and this action can be as simple as 'Like' us on facebook for 10 percent off your next purchase! I know, it doesn't seem like much but it means a lot to those who see it!
So they 'like' your facebook page, now what? well thats where some more social media marketing comes into play. Hopefully you'll be doing this already, but once you have a viewership at your finger tips keeping them up-to-date with what is going on with your service or product might be a good idea.
And people don't just 'like' anything for no reason so its like having a phonebook that lists people by interest and directly marketing to them!
Like this blog? 'like' my Facebook to read more about Viral Marketing!
Follow me on Twitter @ValleytownMedia
to try a different approach to marketing these days.
Its not enough anymore that you create a commercial for your product anymore, if your commercial doesn't have the ability to go viral it will surly be lost in the shuffle.
Viral Marketing can even be cheaper then your regular commercial marketing, its just a matter of aligning yourself with the right people for writing and executing it with the right team of filmmakers to make it look good or bad depending on which way it goes.
Think of your Viral Ad campaign as this horrible diagram I quickly drew up. Yay Photoshop!
Using various social media network and links, your viral video will spread like a virus through out the web.
Now you're asking, 'well how does that help me?' thats simple within each viral video produced youtube has a nifty little link button where you can 'Call to Action' and this action can be as simple as 'Like' us on facebook for 10 percent off your next purchase! I know, it doesn't seem like much but it means a lot to those who see it!
So they 'like' your facebook page, now what? well thats where some more social media marketing comes into play. Hopefully you'll be doing this already, but once you have a viewership at your finger tips keeping them up-to-date with what is going on with your service or product might be a good idea.
And people don't just 'like' anything for no reason so its like having a phonebook that lists people by interest and directly marketing to them!
Like this blog? 'like' my Facebook to read more about Viral Marketing!
Follow me on Twitter @ValleytownMedia
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