How YouTube can generate Brand Awareness for your Business

Engaging storytelling mixed with highly engaging and interactive visuals is a great way to generate brand awareness for your company. Storytelling is the oldest form of communication humans have within us, it's embedded in our genes. We relate to real people in real life situations, we enjoy the idea of escapism of fantasy and our daily life as well. By doing an entire reversal on your campaign of blasting out your message to the masses and hoping it will stick if you cram your logo everywhere in the video. Case in point, the highly interactive online video team at Revision3 has their logo before every video. A majority of the people I've spoken to, had no idea what Revision3 was! However I mentioned a certain web-series they produce online and their eyes light up saying "OH! Ya, I know them!" Very interesting with the viral campaign for Old-Spice. Old-Spice created a new brand identity using Online Video with Normally Serious characters types and putting them in really absurd situations. For example like the video above. By far my favourite Online Video Campaign is BMW. By hooking up with Guy Richie they completely re-invented a new style of commercialism using short-film as a vehicle to tell their story. The viewer is lost in a character driven commercial. For 6 & half Minutes you're taken on a wild ride with Clive Owen and Modona. So now you're asking yourself, 'thats great and all but I don't have that kind of money on production values like BMW being a small business' Thats the beauty part of storytelling, granted you might not want uncle Frank with his old BETA making a stylized film for you but certainly now with commercial grade products and off the shelf editing software like IMovie, anyone can become a filmmaker. The importance is not in the tools you use but how you use them. And always remember as a small business your greatest strength is in your costumers. Sharing their stories of why, out of all the small businesses, in what ever you might be, should they come to you. It is important with a campaign of this nature to always begin with the 'WHY' of your company. Simon Sinek said it best with this TED Talk, How great leaders inspire action. Definitely an important video to watch before starting anything after going further from this blog.

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GiftClip - Unique Gift Ideas - For Her

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Viral Marketing

It's hard to understand why any company wouldn't want to throw out the old method
to try a different approach to marketing these days.

Its not enough anymore that you create a commercial for your product anymore, if your commercial doesn't have the ability to go viral it will surly be lost in the shuffle.

Viral Marketing can even be cheaper then your regular commercial marketing, its just a matter of aligning yourself with the right people for writing and executing it with the right team of filmmakers to make it look good or bad depending on which way it goes.

Think of your Viral Ad campaign as this horrible diagram I quickly drew up. Yay Photoshop!
Using various social media network and links, your viral video will spread like a virus through out the web.

Now you're asking, 'well how does that help me?' thats simple within each viral video produced youtube has a nifty little link button where you can 'Call to Action' and this action can be as simple as 'Like' us on facebook for 10 percent off your next purchase! I know, it doesn't seem like much but it means a lot to those who see it!

So they 'like' your facebook page, now what? well thats where some more social media marketing comes into play. Hopefully you'll be doing this already, but once you have a viewership at your finger tips keeping them up-to-date with what is going on with your service or product might be a good idea.

And people don't just 'like' anything for no reason so its like having a phonebook that lists people by interest and directly marketing to them!

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