Examples of Viral Marketing

Like the previous post I'm going to talk about viral marketing and what it means. Just in case it was missed on the last post.

The clearest definition of Viral Marketing can be explained like this:

marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.

So here are some examples of Viral Marketing.



Now for this one it uses the popularity of the Numa Numa guy whom became a youtube sensation a little while back in order to promote the Geico Brand. Its subtle but he's there.



Tiger Woods and EA Sports created this viral video in response to a Gammers comment about a Glitch the game had. Obviously, it wasn't.



This is an interesting one, using hip-hop music in the style of comedy of Lonely Island to sell you their car. If you don't know who lonely island is then you can look them up later!

So those are just some examples of Viral Marketing. I have one question to ask before I close. While watching any one of these three ads...where you entertained, did you feel the need to buy in, or at the very least wanted to show your friends these awesome videos? Exactly!

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Viral Marketing

It's hard to understand why any company wouldn't want to throw out the old method
to try a different approach to marketing these days.

Its not enough anymore that you create a commercial for your product anymore, if your commercial doesn't have the ability to go viral it will surly be lost in the shuffle.

Viral Marketing can even be cheaper then your regular commercial marketing, its just a matter of aligning yourself with the right people for writing and executing it with the right team of filmmakers to make it look good or bad depending on which way it goes.

Think of your Viral Ad campaign as this horrible diagram I quickly drew up. Yay Photoshop!
Using various social media network and links, your viral video will spread like a virus through out the web.

Now you're asking, 'well how does that help me?' thats simple within each viral video produced youtube has a nifty little link button where you can 'Call to Action' and this action can be as simple as 'Like' us on facebook for 10 percent off your next purchase! I know, it doesn't seem like much but it means a lot to those who see it!

So they 'like' your facebook page, now what? well thats where some more social media marketing comes into play. Hopefully you'll be doing this already, but once you have a viewership at your finger tips keeping them up-to-date with what is going on with your service or product might be a good idea.

And people don't just 'like' anything for no reason so its like having a phonebook that lists people by interest and directly marketing to them!

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Quote of the Day

“Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.”
— Harriet Tubman

Walking Dead Season Premiere

Walking Dead Season 2 Premiere
So tonight was the season 2 Premiere of Walking Dead on AMC, I was following the twitter feed as best as I could but I don’t think could keep up lol.

It was a pretty suspenseful first episode! They touched upon a couple things from the first season and then brought in some added bonus suspenseful storyline later on in the show.

I find it very interesting that despite the huge following Walking Dead has, they still decided to cut the budget for the second season. Not that it would really matter because they would find alternative ways to do certain effects for it.

Check out Stargate Studios, who did the Special effects in the first season if you like that kind of stuff!

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Encounters

Wedding App

Now introducing wedding mobile apps as a services valleytown Media offers as part of our wedding packages.

This mobile app will allow one source in sharing hub using multiple sources to get from.
It will be able to connect to Youtube for video, Twitter for updates that you want to share, and facebook page that people will be able to post their photos of your night.

Plus a Video gallery of your choice and photo gallery of the professional photos done of your day.

Take advantage of this awesome technology! Using the power of QR Codes connecting your family and friends to your very own Mobile APP

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Happiness is the weekend

Happy Friday everyone ! Hope this week has been very productive! And a relaxing weekend ahead.

Going to be done writing the first draft of a brand new series with Cantronika Studio’s and a Valleytown Media Production!

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