"Since the release of the iPhone 4S earlier this month, a number of users have complained about the device’s battery life.
One intrepid user thinks he might have found a fix. Oliver Haslam at iDownloadBlog reports that turning off the ability for iOS to automatically update its time zone may be the key to improving the battery life on the iPhone 4S."
"Rohit Bhargava is SVP of global digital strategy at Ogilvy, an award-winning marketing blogger and the best-selling author of Personality Not Included, a book about creating a more human brand. His is currently writing his second book called Likeonomics on how to be more believable."
"Bloomberg is bringing its 24-hour live broadcast to the iPad, the financial media conglomerate announced Thursday.
Unlike CNN or ESPN, which make their live feeds available only to select subscribers, Bloomberg is boldly making its broadcast available to anyone with an iPad."
"Jeff Widman co-founded PageLever to provide better Facebook analytics for marketers. PageLever measures more than 650 million Facebook fans across sites like YouTube and MTV. Jeff has been cited as an expert in Facebook analytics by Mashable, AdAge, the Wall Street Journal, Wired, InsideFacebook, AllFacebook, etc.
I get asked all the time, “How frequently should I post on my Facebook page? When is the best time to post?”
Valleytown Media
"Look what Nokia has done with this mobile gadget — Nokia calls it a “kinetic device,” a prototype with a flexible display the company showed at Nokia World 2011 in London.
Instead of the pinch-to-zoom capabilities copied throughout the smartphone industry, Nokia has come up with a novel way to accomplish the same thing: When you bend and twist this handset, the image on its screen does your bidding in a highly intuitive way."
"eBay says that its PayPal division expects to hit $4.7 billion in total payment volume (TPV) of digital goods in 2011.
The projection, announced at eBay’s X.commerce Innovate developers conference, would be a significant increase in transactions for digital goods — up 28% from 2010, when digital goods accounted for a TPV of $3.4 billion.
PayPal defines digital goods as the “direct or indirect payment of any digital asset.” This includes virtual goods, digital music, news, media, online video and virtual currencies like Facebook Credits."
"A few weeks ago, Mashable contacted some ad agencies and asked them to imagine how brand pages on could change in light of that platform’s planned redesign.
Just as Facebook was announcing its tweaks, though, Google was on track to add brand pages to Google Plus. Though it looks like that will happen any day now, the integration hasn’t been announced yet. Meanwhile, a handful of brands, including Ford, are already enjoying the possibilities."
"Google Analytics is about to get a whole lot more visual, thanks to the launch of a new feature, Flow Visualizations.
The new feature was announced by Google SVP of ads Susan Wojcicki at the Web 2.0 Summit in San Francisco. It will launch later today for all Google Analytics users."
People who follow brands on Twitter are more likely to both buy and recommend those brands’ products, according to a recent study of online consumer behavior.
The study, conducted by Constant Contact and research firm Chadwick Martin Bailey, analyzed the behavior of 1,491 consumers ages 18 and older throughout the U.S., and revealed a number of details about how people interact with brands on the world’s beloved 140-character social network
A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity.
marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
