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Social Media Tip of the Day: 20 tips for firms doing Social Media on Christmas Day

Think with you being on social media is a crime? guess again, here are 20 tips for social media during christmas day with you should be doing!

20 tips for firms doing Social Media on Christmas Day

You do have Google Alerts set up for all relevant brand names and topics, yes?
Let people know you’ll be available online
Your site does work on the most popular mobiles and tablets, yes?
Have your FAQ updated and revised with most common/popular questions from this time of year at the top
In everything you put online, think like a consumer. What will they be asking?
Is your online store up and running OK? Do you have emergency contact phone numbers for any technical or PR issues that arise?
Schedule tweets across the day with links to the most commonly asked questions regarding your brands
Are there any relevant online links you can link to? Again, feel free to schedule them
If scheduling Facebook posts via Hootsuite or other tool, remember that it will impact on your Edgerank
Think about the times people will go online – for example, 3pm in the UK is a bad time as most are having dinner – and when your customers are like to be online
Is there anything you have – app for example – that you can encourage people to go to to download with their new tablets/phones/etc? Bonus points if it’s a free download (for example, a client of mine – Whyte & Mackay have a SatNav voice from a Scotsman that they make available as a free download for TomTom users)
Schedule some tweets wishing a Merry Xmas to the people who have been key helps or influencers to you over the year
Have a reply policy in place covering the most expected comments from consumers
Let people know in your biogs for Twitter and your latest Facebook updates – that you might not reply as promptly as normal but that you will reply (give them an ETA if you want.)
Check a few times throughout the day when you get a quiet moment. Having a properly set-up smartphone can be a gift for this as you can check things in the car (as long as you aren’t driving)
Remember, the odds are that if people are mentioning you for help or to moan about an issue, they just want you to resolve it quickly so they can get back to the fun stuff
Try not to post if you’ve had too much of the Christmas spirit (or any other kind of spirit) – a drunken tweet could cause the issues you are trying to avoid
As it’s Christmas, why not wish your competitors a Merry Xmas? After all, the British and Germans could do it during war. Also, the odds are they’ve taken Xmas off, so why not monitor their timelines/mentions and help people out if you can. It may get you customers in the long run…
Remember, many people will be watching TV with their laptop/mobile as their second screen for tweeting. Feel free to join in the chat if you have time
Have fun. Yes, it’s work but you can enjoy work you know
With a bit of planning and scheduling, there’s no reason to be chained to the keyboard all day long, but you should check in to make sure your customers are happy. After all, it’s the season of giving and it’s your place to give customer satisfaction and happiness.

Source: Original Article

Online Video Marketing Tip of the Day: Christmas Edition!

First, Happy holidays one and all! Hope everyone is having a very merry christmas!

Now on to some business!

Recently I noticed an increase of people using Digital Picture frames to engage and promote stores
promotional advertising. I then came across this little blurb which made a top 9 innovative and promotional ideas for small business!

DIGITAL PICTURE FRAMES
If a picture is worth a thousand words then digital picture frames are worth millions. Well, they could be worth that to you, anyway. They have been on the market for years, but only recently have begun selling well for Father’s Day and Christmas. For much less than a hundred dollars you can set a digital picture frame on your sales counter. You can either take your own sales pictures hyping your services and products or have a professional video production company make a nice video that will sell for you either with sound or without sound. The same video production (in an altered format) can be used for distribution on DVD and the internet. You can also use the Digital Picture Frames as a poor man’s kiosk to sell individual products. Video and photos are stored on a basic memory disk just like you use in a digital camera.


Source: 9 Innovative and Promotional Ideas for Video http://www.reelseo.com/9-innovative-promotional-ideas-for-video/#ixzz1hZ5kBv5N
©2008-2011 ReelSEO.com Online Video Guide

Online Video Marketing Tip of the Day:

Optimizing Videos for Search Engines

Optimize not only for video search engines, but also for content search engines. A good approach would be to use meta tags for the content (text) of the page where your video is placed.
Give relevant names to your videos. It's highly improbable that your video will show up in the SERPs if it is called "12032002.mov" rather than "XYZ- antivirus-demo.mov".
Use keywords in the video titles and their descriptions. Video search engines will find it much easier to index your video files and link it to your web pages.
Use anchor text if you link to the video from other pages of your Web site.
Make sure the video files you submit have the proper extension.
Make it short. Say in 2 minutes what would take a normal person 10 minutes to read on paper (or on a Web page).
SEO professionals recommend creating separate video site maps, which can be submitted to video and content search engines alike. Both kinds of SEs will index these site maps.
Remember to include RSS feeds. Metadata can be inserted here.
Research, measure, test, report and optimize.

Source

Social Media Tip of the Day

Don’t overlook niche social media sites
When people think of social media, they typically think of Twitter or Facebook. But there are literally hundreds (maybe thousands?) of social media networks and sites that you can use to help promote your brand. Jut because a network isn’t huge doesn’t mean it’s not going to impact your social media strategy. Oftentimes targeted niche social sites can bring more targeted traffic to your site than larger sites.

If you’re smart, you can use smaller social networks to help promote your site on other bigger social networks. For example, I’ve written posts on web development that have made it to the front page of Dzone, a social media site for web development. Once the article made it to the front page of Dzone, the attention brought a lot of saves on Delicious, and subsequently made it to the Delicious front page. The delicious front page brought even more traffic, and those Delicious users voted the story up to the Digg front page. So, by simply submitting my site on a smaller niche news site with a great headline, I managed to make it to the coveted homepages of both Digg and Delicious.

Source

Online Video Marketing Tip of the Day:

#3: Include your URL in your video

When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure.

Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move!

Source

Social Media Tip of the Day

Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website.

(Source: The Next Web)

Social Media Tip in a Minute - Starting Small for Small Business

Valleytown Media - Video Blog - December 18, 2011 - xmasspectacular, HolaHamOnt, DemoCamp4

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